Dentistry has been a “Lucky” business for a long time. Now the luck is running out and most offices will have to face difficult times. It is now the matter of doing the things necessary to survive and implementing critical systems to thrive. It is now about setting the office apart from the rest.
The two forces that are changing the business side of dentistry are Staff and Patients.
• Turnover of staff will become a continuous problem; with it will bring labor law issues regarding breaks, overtime, working conditions, etc.
• Licensed staff will become more sensitive about personal liability and situations that may jeopardize their licenses, resulting in reporting non-compliance issues to governmental agencies.
• Have begun to lose trust in dentistry and will become more concern about over treating, negligent treatment and alternative methods.
• Patents will challenge Dentist and staff by ask more questions.
• Patients will express more interest and concerns regarding sterilization and staffs ability to prevent cross contamination.
What are Dentists to do?
Either become an expert in all the facets of the business side of dentistry, handle the issues themselves and stop treating patients or turn-over the business side of dentistry to the experts and get back to treating patients. Yes you can have your cake and eat it too, if you know how-to do it!